Choosing a Web Designer

Suggestions in finding the right people for the job and some considerations to be adopted into account.

1 . Introduction

Many businesses look for a web designer as though we were holding shopping for a general commodity item such as a light bulb – when i. e. All websites are equal and paying the fourth there’s 16 year old student on a computer course to build the site can reap exactly the same dividend as paying a specialist web development firm. Other businesses often feel they have to spend thousands when thousands of pounds on a website for it to be successful.

Let us dispel these misguided beliefs

Contrary to what many believe, web design is only one component within the manufacturing of your website. Some web designers can talk day and night about how very your web site can be, but if it isn’t functional, user-friendly, or maybe capable of helping you meet your online goals, then all the somero beauty in the world isn’t going to help it serve it’s intention. The design theme of a website is only one component of building a productive online presence.

Choosing a Web Designer is not an easy task! – Guidance…

There is so much more to web design than just making a few pages look pretty if you want to succeed. You need to consider your target audience, actual message, content, desired responses, visitor impact, online pursuits, how you are going to measure the success of the site and even more. There is so much more to michigan marketing company than just making a few internet sites look pretty

2 . Defining Your Requirements

If you have no idea why you want a website or what you want the website to achieve, it is at the same time to sit down and think it through, rather than flowing to put up a “White elephant” that doesn’t serve a purpose. Each website must serve a purpose, and that’s usually where many websites is catagorized short. They serve no purpose because the website owner by no means gave much thought to it. It’s not the website’s fault. An online site is inanimate. It is only what you make it. The only life an online site has is the one given to it by its custom made and owner. If the human element doesn’t do a good paying job of defining the building blocks, the website will serve no motive and eventually die a digital death. Every website should have a definite purpose With that in mind, we’d suggest the first stage would be to specify the “Goals” of the website in relation to the requirements and ambitions of the business or organisation involved.

Defining the Aim

Every website should have a distinct goal or number of goals and objectives that are measurable. A goal can be anything from communicating with pals and associates through to making profits by selling products or services on the web (e commerce). Your goal in the first instance may even be to have a web property so potential clients don’t regard your organisation as being toward the back! Once you have defined a goal (or number of goals), it’s equally important to define:

The target audience. i. e. Who anyone want/expect to visit your website.
The actions you want to result from their pay a visit to. i. e. Making an online sale, getting them to make a inquiry etc .
What benefits you are giving and receiving via having the website.
Defining the Key Functions (The actions)

As soon as the goals of the website have been established, it’s important to define the actions required by site visitors to meet the goals. An action is usually any traceable sequence of events carried out by the end end user.

Examples might include:

Getting in touch – either by simply phone, email or via an online form.

Disseminating Data.
Signing up for a newsletter.
Completing a questionnaire
Commenting with a Blog
Downloading or buying products
Using an online instrument

Of course , there are other intangible benefits that your website might present to an end user that don’t result in direct “actions”… as i. e. simply providing “peace of mind” to an active or prospective customer would be considered as such. If you haven’t already done so , then it’s also useful to check out the opposition, for ideas, likes and dislikes.

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