New worldwide financial issues have had massive implications on the modest charity and voluntary sector. In fact , many small causes have struggled to remain in existence as their ability to promote their cause and gain valuable new donations and help support has been hindered.
So what can small charities actually do to make sure their own important cause and message is communicated effectively sufficient reason for minimal costs?
To begin with it is important to remember that your existing participants and donors can be central to your success as home promotion in the form of referrals and recommendations is low cost although highly effective. In fact one of the very best ways for a small a good cause to use marketing with little or no budget is for them to make relationships with the local media including newspapers, television and radio stations as well as local magazines as they can be crucial in assisting you spread your message.
When dealing with the media you should remember that their job is to find newsworthy experiences so if you have something of interest to say that their followers, listeners or viewers might be interested in then the media will be excited about your stories. In fact becoming a regular source of newsworthy content for the local media could well result in them actually coming over to you on a regular basis which could well save you time, save you income and make sure your small African Charity is kept in the open eye.
The credit crunch has hit many businesses, charities as well as individuals including those in the voluntary sector so the press can really help you in spreading your message and announcement with next to no expense.
On the subject of the dealing with often the media, get them involved and become their expert on everything else small charity and charity related. If you are running a fund-collecting event pick up the telephone and call the local paper, television or radio station and tell them about it. They could very well function an article in advance of the event to help you promote it but they may also sign up for the event, take photos, ask questions and help with the promotion on your small charity even more so. When it comes to running and organising investment raising events for your charity, make sure your charity insurance or even small charity insurance broker is aware of this so your charity policy provides you and your visitors with an adequate level of insurance cover.